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About Us

Neale Godfrey, CEO and President of Green$treet Commons, Inc:

Neale started her career at The Chase Manhattan Bank, in 1972 and became one of the first female bankers in the industry.  She than became President of The First Women’s Bank.  While there, she noticed that her own small children thought “money grew on trees” and she then looked for books to teach them about money.  There were none.  So, Neale opened up a real bank for kids at FAO Schwarz in New York City and worked as a founding member to open up the Institute for Youth Entrepreneurship, in Harlem teaching underserved kids how to start a business.  Both were a huge success.

The next step was to start writing books for kids and their parents to teach them to become money savvy.  But since it wasn’t a topic that existed, the publishing companies were not willing to take a risk.  So, Neale marshaled a leverage buy-out of a publishing company under the proviso that they would publish her first book.  They did (of course, she was Chairman of the Board, so it wasn’t a stretch!).  Neale created the Green$treets kids cartoon characters in order to entertain and educate kids.  That first book, The Kids’ Money Book, was a success and that paved the way for Simon & Schuster to sign her up for her first adult book.  With help from Oprah (Neale has appeared 13 times on Oprah), Money Doesn’t Grow On Trees: A Parent’s Guide To Raising Financially Responsible Children, soared to #1 on The New York Times, Best Seller’s List.

Today Neale has 26 books and financial literacy and ecological lessons for pre-school through high school.  Neale reaches app. 2,000,000 parents and their kids via her programs. She is proud to be working with about 200,000 youth of military personnel, 110,000 youth of the National Urban League, 25,000 youth in the YWCA, and countless others.  Neale also has STEM (Science, Technology, Engineering and Math) programs via the ECO-Effect™: The Greening of Money, book and web site.  Visit to teach your kids to save money and resources…and plant trees!!

Neale sits on the Board of the US Committee for UN Women.  She has been honored with such awards as: “Woman of the Year”, “Banker of the Year”, “Child Advocate of the Year”, 50 Best Women in Business.  She is also proud to assist our Wounded Warriors and their families and Vets, who have served our country through: EBV – Entrepreneurial Bootcamp for Veterans with Disabilities, V-Wise – Veteran Women Igniting the Spirit of Entrepreneurship, Give-An-Hour and the Community Blueprint.  She is a member of YPO/WPO and is the proud mother of two amazing children and 2 even more amazing grandchildren.

The Dream Team

  • Tom Hester, Character Lead

    Tom is the Creator of “Shrek” characters and Puss N’ Boots and other memorable characters, is a multi-talented artist, whose impressive resume includes blockbuster feature films, cult video games, “must see’ television series and one of the most celebrated music videos of all time. In the early 80s, Tom’s unique vision made major contributions to; Michael Jackson’s “Thriller” video, big box office films like “Cocoon” and “Gorillas in the Mist”, and during the 90s his vision was apparent on “The X-Files” for Fox.

  • Brenda Lindsay, Supervising Producer

    Brenda is a 15+ year veteran of the video game and educational gaming industry. Brenda has dedicated her career to creating meaningful video content for children. The first part of her career was spent making educational products at Knowledge Adventure for their flagship brand, JumpStart. She also held positions at Vivendi Games and Activision Blizzard, working on various licenses including Mattel brands. Brenda earned her MBA from Pepperdine University.

  • Laird Malamed, Chief Digital Visionary

    Laird is president and co-founder of Creative Learning Technologies Corp, an education and medical consulting company. He also holds a part-time faculty position at USC’s School of Cinematic Arts. Prior to focusing on consulting, Malamed was Sr. Vice President and Head of Development at Activision Blizzard overseeing software, hardware and manufacturing for products like Guitar Hero, Call of Duty and Skylanders. Malamed held a variety of roles at Activision’s internal studios, marketing, and European Studios. Before joining Activision, Malamed worked as a sound editor at Sony Pictures and at LucasFilm. Malamed earned a joint BS degree from the Massachusetts Institute of Technology in Aeronautical Engineering and Film & Media Studies. He attended the Graduate School of Cinematic Arts at USC.

  • Fourth Monkey Media, Gaming App Developer

    Fourth Monkey has worked with such companies as; Disney Imagineering, YTV (Canadian English-language cable television specialty channel aimed at kids and their families), CBC Kids (Canadian Broadcasting Centre), GameFools, and Say Design. They not only are app developers but also have full animation capability that complements Tom Hester’s character development.

  • Nancy MacIntyre, CEO and Co-Founder, FingerPrint Play.

    Nancy was EVP of Product Innovation & Marketing at LeapFrog where she led the charge around connected learning with the launch of the Learning Path Online, Tag Reader and Leapster Gaming System. She left in 2010 to seek her fortunes in Mobile. Before LeapFrog, Nancy was VP Global Sales and Marketing at LucasArts where she traveled the world marketing a lot of Star Wars games. Earlier, she was VP Marketing at Hasbro Interactive working on everything from Scrabble Online to the best-game-ever, Roller Coaster Tycoon. All told, Nancy has launched over 100 games, 11 #1 titles, and over $2 billion in revenue. In 2006 she was named one of the Top 100 Women in Gaming based on her marketing leadership.

  • Jill Osur, CEO & Founder, Blend Technology

    Ms. Osur is the CEO and Founder of Blend Technology Solutions.  Blend is a socially conscious, woman-owned advisory and technology company serving the burgeoning social networking and integrated commerce platform requirements of the sustainable venture market.   Blend helps individuals, organizations and communities maximize their impact, influence and revenue through a combination of custom development and integration with existing web and wireless technology platforms into a seamlessly integrated eco-system.  By supporting sustainable ventures in achieving greater impact, Blend has the opportunity to act as a multiplier; in effect, Blend’s services have the potential to indirectly influence the lives of millions.

  • Jesse Broome, Digital Strategist and Project Lead

    Jesse Broome is a seasoned online marketing and business consultant with a successful track record in the planning and delivery of large-scale, digital branding strategies and projects across various industries including education, B2B and B2C sales, fashion, and entertainment. His expertise is concentrated specifically on the development of online content; text, images, and videos that bring ideas, concepts, products and brands to life, implementing a creative spin that perfectly aligns the clients’ vision with the ultimate result. He has overseen the strategic planning and development of web applications, web/micro-sites, e-commerce solutions, mobile apps, and search/social marketing campaigns while consulting with clients on information architecture, usability, user experience and digital strategy.

  • Christopher Lanni, The Wizard of Words and Creative Consultant

    Christopher E. Lanni’s roots are in theater where he worked as producer, director, theatre coach and dramaturge. He first worked with Neale Godfrey when he produced her one woman hit show: Tap Dancing Through the Boardroom. Christopher took the natural progression to writer and creative consultant where he is able to utilize any number of his talents for each project he undertakes – and he can do it in several languages.

  • Advisory Board
    General Michael Rochelle

    Lieutenant General (Retired 3-star) Michael D. Rochelle assumed duties as Deputy Chief of Staff, G-1, United States Army. Prior to his appointment as the Deputy Chief of Staff, G-1, General Rochelle served as the Director of the U.S. Army Installation Management Agency (IMA). General Rochelle’s staff assignments included operations officer, professional development officer, and ultimately as deputy chief, General Officer Management Office, Office of the Chief of Staff Army, Headquarters Department of the Army.

  • Vanessa Lui

    Ms. Lui, COO for Trigger Media, a small, full service digital agency, helping clients build strong, dynamic brands, by connecting with the relevant audiences, through innovative and relevant media.
    Vanessa has over a decade of experience in media and entertainment in the US and Europe. Prior to joining Trigger Media, Vanessa was an Associate Principal in McKinsey & Company’s Global Media, Entertainment and Information Services Practice. In this role, Vanessa was responsible for serving clients in a variety of media and high tech sectors including online advertising, magazine and newspaper publishing, television, video content production and information services, particularly on issues of digital media strategy, emerging market strategy, growth and innovation.Ms. Lui graduated magna cum laude with an AB in behavioral neuroscience from Harvard University and cum laude with a JD from Harvard Law School. She was a Fulbright scholar at Universiteit Utrecht in the Netherlands where she conducted independent research on the International War Crimes Tribunal for the Former Yugoslavia and the International Court of Justice. She has also been a negotiations and conflict resolution instructor for the Harvard Program on Negotiation, and is admitted to the New York State bar.

  • Chris Swain

    Chris Swain is a game designer, entrepreneur and USC professor. His current venture is He was co-director of the Electronic Arts Game Innovation Lab at USC (where he is also a professor). Prior to USC Chris created over 100 games and interactive products in industry for companies that include: Microsoft, Disney, Sony, Activision, MTV, Warner Brothers, Discovery, BBC, PBS, Intel, and many others. Notable games include the world’s first massively multiplayer casual game NetWits – original IP which Swain sold to the Microsoft Network; Multiplayer Jeopardy!; and Multiplayer Wheel of Fortune. The Jeopardy! and Wheel of Fortune games were landmark hits for Sony Online that helped establish the then new, business of online casual games. Chris has won more than a dozen awards for his projects. His USC project, The Redistricting Game, is a staple in the redistricting reform community. His game, Ecotopia, was created in collaboration with Conversation International and drives players to take actions that translate into real world impact on the environment.

  • Stan Smith

    Mr. Smith is an author, featured speaker, Human Resources executive, consultant, seminar leader and coach in a variety of people-related areas. He is a recognized expert in generational issues in the workplace.  He directed the compensation strategy and implementation function for 13 years at Price Waterhouse and for 5 years at Deloitte. In an effort to increase the number of young people interested in business and to positively brand Deloitte in the process, Stan devised and led a team to create  The Pre-College Outreach Program sponsored by the Deloitte Foundation. He also led a team to develop a business simulation that teaches about business and ethics.

  • Glenn Richardson

    The former President of FedBid, Inc.  Mr. Richardson has over 25 years of experience working with various government agencies and corporate sector businesses. His areas of expertise include strategic and business planning, financial management, information technology resource planning and strategy, business process advisory assistance, human resources management, and change enablement.Mr. Richardson is a former Partner in the Federal Practice of Deloitte LLP and Partner at Arthur Andersen LLP where he led the Strategy, Finance, and Economics Knowledge Team. He has led consulting engagements in Defense Agencies and in the U.S. Army, Marines, Navy, and Air Force; the Central Intelligence Agency; and private sector enterprises. His military assignments included the US Army Special Operations Command; US Army, Europe; service in Operation Desert Storm; and The Joint Staff.

  • Sylvia Perez

    With an impressive list of academic accomplishments including a Masters of Art in Museum Studies, Sylvia Perez is deeply invested in programming effective curricula for students and educators alike. Her career with the New York Hall of Science began in 1999 where her energy and talents resulted in a series of promotions. Today, as Vice President of Education Services, Ms. Perez is responsible for long-term planning, development and delivery of innovative STEM programming addressing early childhood, distance learning, teacher professional development, student services and science literacy. She also collaborates on the creation of local and national partnerships.

  • Educational Advisors
    Dr. Rita Littrell

    Dr. Littrell holds a PhD in Curriculum and Instruction.  She is currently Director at the Bessie Moore Center for Economic Education in Arkansas. Dr. Littrell teaches Economics for Teachers which is a hybrid course that teaches economics using methodologies that can be used by K-12 grade teachers. Her intellectual contributions include the development of curricula and the creation of programs to meet the needs of Arkansas teachers.  Dr. Littrell’s thirty years’ experience as a classroom teacher, economic educator, gifted education teacher and coordinator, school administrator, field coordinator and assistant professor of economics provides a wealth of expertise in communicating information to learners of all ages. Dr. Littrell works closely with the Council for Economic Education, Economics Arkansas, Arkansas World Trade Center and the Federal Reserve Bank of St. Louis.

  • Dr. Mary Donohue
    Dr. Donohue holds a PhD in Education and Leadership.  A management analyst who has worked in New York, Halifax, Arkansas and Toronto, she boasts a history of achievement in public relations, event planning, operations and management, as shown by rapid sales growth and advancement with such companies as Molson, Coors, Red Bull, The Government of Ontario, Honda, Nike and Walmart.
  • Dr. James Haynie

    Executive Director, Institute for Veterans and Military Families, Syracuse UniversityHaynie is the Barnes Professor of Entrepreneurship at the Whitman School of Management and executive director of the Institute for Veterans and Military Families at Syracuse University.He completed his doctoral dissertation in entrepreneurship and business strategy at the Leeds College of Business, University of Colorado at Boulder.  His research is focused on decision-making, identity, entrepreneurial thinking, and has been published in many leading entrepreneurship and business journals.  In 2007, Haynie founded the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) program at SU, an initiative designed to offer world-class training in entrepreneurship and small business management to veterans disabled as a result of their military service

  • Mr. Ray Toenniessen

    In addition to his role as director of operations and development for Syracuse University’s Institute for Veterans and Military Families (IVMF), Toenniessen serves as national managing director of the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV).  A cutting-edge, service-disabled veteran entrepreneurship training program, the EBV was founded at SU’s Whitman School of Management in 2007 and is now operated under the auspices of the IVMF.Toenniessen was also instrumental in developing and executing additional educational training programs for veterans and military families in his previous position as director of veteran outreach programs at Whitman.Toenniessen manages the Syracuse University Institute for Veterans and Military Families, and was former director of veteran outreach at Syracuse University’s Martin J. Whitman School of Management. He was instrumental in developing and executing educational programs including the Entrepreneurship Bootcamp for Veterans’ Families (EBV-F), Veteran Women Igniting the Spirit of Entrepreneurship (V-Wise).

  • Dr. Jack Perna

    Dr. Perna holds a PhD in Science Education. He also holds a master’s degree in Biology and the Supervision and Administration of Schools. He served as the Director of Science in Community School  District Four, project director of several National Science Foundation and United States Department of Education teacher enhancement project; and was the first science chairperson of the Academy of Environmental Sciences, a seventh thorough twelfth grade public school teacher in East Harlem. He has taught science on all grades from Kindergarten though graduate school. Dr. Perna serves as the evaluator and advisor of after school programs in New Jersey that focus on Science Technology Engineering and Mathematics (STEM).

  • Legal
    Jerald Tenenbaum

    Jerald’s legal experience includes work for Merrill Lynch’s Corporate and Institutional Client Group, the Federal Trade Commission and Fridman Law Group, PLLC, where he practiced prior to founding Morrison-Tenenbaum, PLLC in 2011. Before joining Fridman Law Group, Jerald directed Prudential Securities’ online sales and marketing strategies and its International Privacy Office. He also structured financial products for the company’s offshore clients. Jerald hold a Cum Laude BA from Brandeis University and a JD from Fordham University Law School, where he served as the Senior Articles Editor of the Intellectual Property, Media and Entertainment Law Journal. Jerald serves as outside general counsel to real estate holding companies and innovation driven businesses in addition to clients in retail and the hospitality industry. He represents companies, founders and investors in capital raises, debt financing and asset/stock transactions.